The English Everygirl





For two years now, I’ve been cruelty-free on as many beauty products as humanely possible. It’s not as difficult as you might think, especially when there are a tonne of brands out there that are CF. Whether you like high-end brands or would rather shop on the high street, they are out there if you know where to look. During my research, I’ve found that there are more affordable options than designer brands that are cruelty-free, which surprised me! Many of the ‘big’ brands are falling behind though and some are even stating that they are CF when they’re not (here’s looking at you, Dove, as well as L’Oreal’s new “vegan” range- all lies, neither are CF!), which is such a shame when there are brands out there that are!

It’s still a learning process for me as some brands are vegan, some still use animal produce, such as beeswax, and some are owned by dubious parent companies. It depends where you sit on the spectrum. For me, if the company itself is CF but the owner isn’t, I’ll use their products but it won’t be one of my go-to brands or I’ll only buy minimal products from them (such as Urban Decay, for example). It seems ridiculous that many budget brands, like Revolution and Primark’s beauty range, don’t test on animals when big brands, like Rimmel and Revlon, do!

I want to share a few tips I learned about the process of going cruelty-free as well as my top high-street brands that I always go straight to. Some are stocked in stores, with several online only.





  • Don’t feel the need to have a cull of beauty products: You don’t need to get rid of all your non-CF products straight away. I went through my full collection and donated/gave away products I knew I wouldn’t use or that I wasn’t a huge fan of.
  • Use up what you already have: Make sure you finish using the products that you currently have in your stash. This way, you can see what needs replacing and which items you don’t really use.
  • Don’t buy any new products that aren’t CF: If you need to replace a product, look for a CF alternative when you’re next out. Keep reading for my top brand picks!
  • Create a list of go-to brands: I have a running list on my phone of all the CF brands I’ve ever come across. Unfortunately, most of them have to be bought online but it’s a great idea so you can have a quick glance at it if you’re out and about. I also have a master list in one of my planners for when I’m at home.
  • Don’t trust everything you read online: As I said earlier, some brands claim to have vegan products but that doesn’t mean they’re CF. All it takes when you’re in-store is a quick Google search of ‘brand + cruelty free’ and you’ll be able to see instantly whether they are CF or not.
  • It all comes down to research: Take some time out one day for an hour or two and sit down and take a look. My favourite sites are Logical Harmony, Friendly and Free and Cruelty Free Kitty and they are always my first port of call. Make sure you spend some time of the official Leaping Bunny site: you’ll recognise their symbol on CF products!



Within the past two years of my CF journey, I have spent a lot of time researching. I love to stick to the same brands but do like to experiment occasional. High-street stores are constantly adding more brands to their collections too so that’s the perfect time to edit your master list too!

I’ve compiled a couple of graphics of my favourite CF brands stocked at both Superdrug and Boots. Obviously, they might not be stocked at your local store but I’m sure all can be found online. I’m sure there are other brands that they hold that are CF but these are the ones I know of and use regularly.

You’ll notice that most are considered budget beauty, which is the area I focus on the most. I am a huge fan of drugstore make-up!






I’m always looking for new, affordable recommendations of cruelty-free brands so I’d love to know your faves! Would you like to see more beauty posts from me? If you said yes, you’ll be glad to hear that I have a new series all about CF beauty coming up soon! Please leave me a comment below, send me a Tweet or DM me on Instagram!



The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.